Jake Goldman is President of 10up, a full service web agency that imagines, builds, and grows amazing websites with WordPress. 10up serves brand name clients like TechCrunch, Consumer Reports, NBC Universal Sports, Trulia, Juicy Couture, and Bates College. Over the past 5 years, Jake has been a writer and expert reviewer for Smashing Magazine, taught WordPress at Boston University, and spoke at dozens of conferences around the country. He is a core contributor to WordPress and maintains some of the highest rated plug-ins on the official repository, downloaded over 500,000 times.