Finding your blog’s voice isn’t as simple being honest, honoring the audience’s interests, and crafting the best tone and structure for a story; except that maybe it is. Trace the evolution of my blogging voice through personal and professional blogs, group blogs, corporate blog ghostwriting, and blog awards. Hear stories of how writing and design choices, gaffes, and observations become blog voice. Because, in the end, finding your blog’s voice is about both a journey and a destination.