{"id":650336,"date":"2014-09-23T16:53:12","date_gmt":"2014-09-23T23:53:12","guid":{"rendered":"https:\/\/2014.sf.wordcamp.org\/?post_type=wcb_session&#038;p=650336"},"modified":"2014-10-20T15:10:12","modified_gmt":"2014-10-20T22:10:12","slug":"strengthening-your-brand-with-a-blog","status":"publish","type":"wcb_session","link":"https:\/\/sf.wordcamp.org\/2014\/session\/strengthening-your-brand-with-a-blog\/","title":{"rendered":"Strengthening your Brand with a Blog"},"content":{"rendered":"<p class=\"p1\">Contrary to popular beliefs, blogging is neither dead, nor difficult. But it does require a few strategies to help you know what to write about &#8211; as a blank screen can be intimidating. The takeaway from my own story, and the stories of others, will help you feel much more confident about starting or refreshing your blog to drive results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contrary to popular beliefs, blogging is neither dead, nor difficult. But it does require a few strategies to help you know what to write about &#8211; as a blank screen can be intimidating. The takeaway from my own story, and the stories of others, will help you feel much more confident about starting or refreshing &hellip; <a href=\"https:\/\/sf.wordcamp.org\/2014\/session\/strengthening-your-brand-with-a-blog\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Strengthening your Brand with a Blog<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6771677,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1414357200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[648297],"footnotes":""},"session_track":[375052],"session_category":[],"class_list":["post-650336","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-robertson-auditorium-upstairs"],"jetpack_shortlink":"https:\/\/wp.me\/p49Uwb-2Jbi","jetpack_sharing_enabled":true,"session_date_time":{"date":"October 26, 2014","time":"2:00 pm"},"session_speakers":[{"id":"648297","slug":"chris-lema","name":"Chris Lema","link":"https:\/\/sf.wordcamp.org\/2014\/speaker\/chris-lema\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/650336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/6771677"}],"version-history":[{"count":1,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/650336\/revisions"}],"predecessor-version":[{"id":650337,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/650336\/revisions\/650337"}],"speakers":[{"embeddable":true,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/648297"}],"wp:attachment":[{"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=650336"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=650336"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=650336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}