{"id":650414,"date":"2014-09-23T16:52:49","date_gmt":"2014-09-23T23:52:49","guid":{"rendered":"https:\/\/2014.sf.wordcamp.org\/?post_type=wcb_session&#038;p=650414"},"modified":"2014-10-20T14:46:41","modified_gmt":"2014-10-20T21:46:41","slug":"design-with-personas-a-lean-approach","status":"publish","type":"wcb_session","link":"https:\/\/sf.wordcamp.org\/2014\/session\/design-with-personas-a-lean-approach\/","title":{"rendered":"Design with Personas: A Lean Approach"},"content":{"rendered":"<p>Personas at a first sight seem just a simple deliverable, but in reality whey are a tool that can be easily misunderstood,\u00a0leading to the usual \u201cI\u2019ve tried using personas but it didn\u2019t work\u201d.<\/p>\n<p>Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing\u00a0discussions, design and development. In this talk we are going to see how personas can be built in a lean approach, how\u00a0to make them visible, and how they can be used in various stages of a product evolution.<br \/>\nWe are also going to see a real case scenario: the <a href=\"http:\/\/wordpress.com\/\" target=\"_blank\">WordPress.com<\/a> personas work, currently in progress.<\/p>\n<p><span style=\"color: #222222;font-family: arial, sans-serif;font-size: 13px;line-height: normal\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personas at a first sight seem just a simple deliverable, but in reality whey are a tool that can be easily misunderstood,\u00a0leading to the usual \u201cI\u2019ve tried using personas but it didn\u2019t work\u201d. Personas are a form of synthesis and as such they lead as much value as much we can embed them in the &hellip; <a href=\"https:\/\/sf.wordcamp.org\/2014\/session\/design-with-personas-a-lean-approach\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Design with Personas: A Lean Approach<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":196964,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1414260000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[650417],"footnotes":""},"session_track":[374927],"session_category":[],"class_list":["post-650414","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-fisher-banquet-room-downstairs"],"jetpack_shortlink":"https:\/\/wp.me\/p49Uwb-2Jcy","jetpack_sharing_enabled":true,"session_date_time":{"date":"October 25, 2014","time":"11:00 am"},"session_speakers":[{"id":"650417","slug":"davide-casali-2","name":"Davide Casali","link":"https:\/\/sf.wordcamp.org\/2014\/speaker\/davide-casali-2\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/650414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/196964"}],"version-history":[{"count":1,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/650414\/revisions"}],"predecessor-version":[{"id":650415,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/650414\/revisions\/650415"}],"speakers":[{"embeddable":true,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/650417"}],"wp:attachment":[{"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=650414"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=650414"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sf.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=650414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}